How Yamaha Went 'Ladies Only' To Try To Get Women Into The '70s Motorcycle Scene
In 1977, Yamaha launched the Passol with a mission to get more women on the road. With women's needs in mind, Yamaha designed the Passol to be affordable, compact, and easy-to-use. Running on an automatic transmission, the scooter had a low seat height (680mm), a lightweight frame (45kg), and an overall cute appearance with color options. Aside from this, Yamaha made the Passol with thoughtful design considerations for the female experience, such as its iconic "step-through" layout which helped...